We started Panther because
Pakistan deserves a better story.

One apricot orchard, one stubborn idea.

In 2020, we were sitting under an apricot tree in Karimabad, frustrated that nobody was telling Pakistan's travel story properly. The internet was full of either over-cautious warnings or overhyped Instagram reels. There was nothing for the curious adult who wanted to actually go.

So we built one. Slowly. We hired guides we'd trekked with for years. We refused to work with jeep operators running bald tyres. We learned, at some cost, which valleys empty out at which time of year. And it all gets written down in the Journal, where it's still being added to today.